Social media that was supposed to be free (read: organic), today does not move till it’s fired by a good budget. This problem got intensified about 7 years back when FB decided to drop the organic reach to about 2-3% – the aim was to kill the organic movement of content and take the brands to a paid model.

Jayraj Jadhav, Managing Partner 0101 says, “We must admit they (Social media platforms) have been extremely successful in getting a significant share of the ad revenues. Our prediction is that this small organic reach will become zero sooner than later, making boosting the post the only way to spread brand conversation on social media”.

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