0101.Today has appointed Adrian Mendonza as Chief Creative Officer, bringing dedicated creative leadership to the company’s Mumbai and Delhi operations as it deepens its integrated, conversion-led approach to marketing. Mendonza brings over two decades of senior creative experience at Rediffusion Brand Solutions, Rediffusion Y&R, R K Swamy BBDO, Mudra and Contract, with work across brands including BMW, Mercedes-Benz, Tata Trusts, Honda, Tata Motors, Airtel, Citibank and Suzlon. He has previously worked with Ajay Varma, Co-Founder and Managing Partner, during their time together at Rediffusion. Mihir Mehta, Co-Founder and Managing Partner, noted that creativity is not an edge factor but fundamental to conversion, and that data, technology, media and creative have to work together. Adrian’s appointment signals 0101.Today’s commitment to ensuring that creative depth sits at the heart of every client engagement alongside its data and technology capabilities.
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