On AI Appreciation Day 2026, industry leaders across technology, marketing, media and entertainment shared a consistent message: the real value of AI lies not in how much of it organisations adopt, but in how responsibly they apply it to solve genuine business problems. This Passionate in Marketing feature brings together perspectives from AdLift, BarCode, Shemaroo Entertainment and Balaji Telefilms, among others. Ajay Varma, Managing Partner at 0101.Today, cuts through the noise with a pointed observation: too many organisations are celebrating the number of AI tools they have adopted instead of the business problems they have solved. Pointing to meaningful outcomes at HDFC Bank, Apollo Hospitals and Flipkart, he argues that as AI becomes part of every business, success will be measured not by how much AI a company uses but by how responsibly it applies AI to create value for customers, employees and society.
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