Exclusive | Why marketing needs more perspective, not just more data — Mihir Mehta of 0101.Today

In an exclusive piece for MediaBrief, Mihir Mehta, Managing Partner, 0101.Today, reflects on how women leaders across the AdTech and MarTech ecosystem are reshaping the way organisations interpret data, make decisions in increasingly complex marketing environments, and build sustainable long-term growth beyond short-term performance metrics.