The campaign is a digital-first campaign that includes brand videos, social experiments & other content formats

Fashion brand Baggit has launched a new digital campaign that celebrates the resilience in everyday women. Nina Lekhi, Managing Director and Chief Design Curator, Baggit, says the campaign is aimed to inspire women. Lekhi explains, “Baggit is a home-grown fashion brand which prides itself on its solid base of loyal customers, we want to be a customer-centric company and are willing to challenge any norms that can take us towards our objective”.

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