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There was a time when agencies were paid for having answers. Then came AI, and…

Artificial intelligence has moved well beyond writing copy and generating images. It is now recommending…

A message saying "Action Required" arrives on WhatsApp. It does not look like a promotional…

India's Gen Z is heading into the festive season with bigger budgets, but the spending…

Search for a specific product on any e-commerce or quick-commerce app today and the first…

Festive advertising can account for roughly 30 to 40% of annual ad spending for many…

UPI has been one of the strongest enablers of India's digital commerce growth, and payment-linked…

What if the AI boom is beginning to follow the crypto playbook? Create extraordinary optimism,…

OpenAI's expansion of ChatGPT advertising to India has sparked genuine curiosity among marketers, but most…

As restrictions around behavioural tracking and targeted advertising to minors tighten, the mechanics of reaching…

When Meta India's senior representatives were summoned before the National Commission for Protection of Child…

Google's decision to switch display ad impression measurement from count-on-download to begin-to-render methodology, effective February…

Apple does not simply buy reach around a product launch. It creates an event that…

0101.Today has appointed Adrian Mendonza as Chief Creative Officer, bringing dedicated creative leadership to the…

For nearly two decades, the internet ran on a simple transaction: a publisher created content,…

AI is no longer sitting in a separate experimental corner of advertising budgets. From deciding…

As Anthropic and Google embed invisible, cryptographically verifiable watermarks into AI-generated text, brands are being…

Search is undergoing its most fundamental shift in two decades. As users move from fragmented…

Advertising agencies face a strange and often uncomfortable dynamic when it comes to platform recommendations.…

AI assistants like ChatGPT, Gemini and Perplexity are quietly becoming the first filter in how…

On AI Appreciation Day 2026, industry leaders across technology, marketing, media and entertainment shared a…

Retail media has quietly become one of the fastest growing segments in Indian advertising, and…

As consumers increasingly turn to conversational AI engines like ChatGPT, Gemini and Perplexity instead of…

For over two decades, SEO followed a simple formula: rank higher, get more traffic. But…

As the AI conversation moves from experimentation to enterprise-scale deployment, the real competitive edge is…

As AI drives surging demand for data centres and round-the-clock power, it simultaneously holds the…

As Meta pushes usernames as a new identity system for WhatsApp, India's government has asked…

WhatsApp's new username feature has triggered a regulatory flashpoint in India, with MeitY asking Meta…

For brands built on consistent reputation and earned trust, this exchange4media feature on AI search…

As brands pour larger advertising budgets into quick commerce platforms such as Blinkit, Zepto and…

The consumer marketing landscape is undergoing a severe post-hype reset as the phrase “AI-powered” rapidly…

The Delhi High Court has ruled against Google for actively suggesting trademarked brand names to…

The rules that once defined app growth are beginning to blur. For over a decade,…

As marketing evolves into a discipline defined by automation and complex data stacks, a strategic…

With premium pricing and multi-screen engagement at play, IPL is fast evolving into a full-funnel…

The marketing technology stack is undergoing its most fundamental reset since the rise of programmatic…

As marketing becomes increasingly driven by data, automation, and martech platforms, a clear gap is…

India Inc celebrates International Women’s Day, the conversation around women in leadership is shifting from…

In a bold attempt to redraw the boundaries of childhood in the digital age, Karnataka…

As AI systems evolve from automation tools to autonomous decision engines, the advertising industry is…

0101.Today has appointed Nitika Khanna as director – martech. In the new role, Khanna will…

In an exclusive piece for MediaBrief, Mihir Mehta, Managing Partner, 0101.Today, reflects on how women…

In this authored piece, Ajay Verma, Co-Founder and Managing Partner at 0101.Today, explains how India’s…

India: As artificial intelligence platforms begin testing advertisements and sponsored recommendations within conversational interfaces, marketers…

In today’s fast-paced digital landscape, creating effective and engaging content remains a challenge for marketers…

MUMBAI: In the fast-scrolling world of digital marketing, brands battle to create content that cuts…

With IPL's digital reach hitting 550-600 million in 2024, the partnership between JioHotstar and Nielsen…

MUMBAI: In the fast-scrolling world of digital marketing, brands battle to create content that cuts…

Mumbai: In today’s fast-paced digital landscape, creating effective and engaging content remains a challenge for marketers…

0101.Today has introduced ‘121 Comms,’ an AI-powered tool designed to streamline digital communication. This innovative…

MUMBAI: In today’s fast-paced digital landscape, creating effective and engaging content remains a challenge for…

Programmatic audio has emerged as a transformative channel for advertisers and publishers, offering personalized, engaging,…

With the growing demand from consumers for products, there also comes accelerated growth in the…

Mumbai: In an age where the digital landscape is rapidly evolving, businesses are faced with…

In recent years, artificial intelligence (AI) has become one of the most talked-about innovations in…

As we enter the festive season, brands are upping their game, using customer data to…

Google: the unstoppable search giant—but for how long?

Subscribed to escape ads, to focus, to enjoy content. Yet here we are, finding ads…

It’s know that family travel increases by almost 25-30% during Diwali. Reasons vary from children…

Ecomm Mantra! Cracking the Code of Consumer Shopping Timing: How Data-Driven Insights Unlock Hidden Golden…

Wall gardens can be broken. Google, Meta, Amazon data can come together to improve customer…

Reliance Disney merger: JIOSTAR - is set to transform advertising with massive scale and unparalleled…

Google & Meta. Will they remain as competitive in the future. Read More. Expert comments…

US Department of Justice (DOJ), "Google asked to divest its Chrome browser". Will it disrupt…

AI can deliver more than just GPT. Read how some client's in India are using…

On our 3rd year anniversary, Kalpana Ravi covered 0101 's journey and aspirations of bring…

0101's Budget Wishlist: India cannot afford to stay behind in the AI space. Space tech is…

0101's Budget 2025 Analysis: The government’s move to strengthen AI-related education and research is commendable,…

Is organic advertising the answer to costly paid search? Intersting insights from 0101's Managing Partner,…

Trust in Brands study by Adobe details the impact of trust on brand values, data,…

Content is king – Sounds old and passé. However, it is the most powerful tool…

Guest Column: Arun Neelakantan, VP – Digital Transformation & Growth, Unilever South Asia & Member…

The campaign is a digital-first campaign that includes brand videos, social experiments & other content…

Big numbers are definitely important especially for $122 billion plus MarTech industry with over 20%…

Mumbai: Baggit, India’s leading fashion brand which has a strong distribution across hundreds of stores…

Baggit, India’s leading fashion brand having hundreds of stores across the length and breadth of…

An Australian nursing student has claimed that her Apple Watch detected her thyroid condition months…

Every time you go shopping, you share intimate details about your consumption patterns with retailers.…

Social media that was supposed to be free (read: organic), today does not move till…

Conversion is one of the most abused words in digital marketing. Most attribute it to…

Divine is among the top Indian diamond product brands. Currently, Divine is a B2C brand…

Jayraj Jadhav, Managing Partner commenting on this partnership, “We have seen how right insight &…

Mumbai: 0101. today, India’s first Tech-based Data conversion company today announced its partnership with Netcore…

D2C strategy is fast becoming a popular route for B2B and B2C companies to tap…

0101 is a Tech-based consulting company headquartered in Mumbai that enables superior ROI-driven conversion across…

In an interaction with BestMediaInfo.com, the leadership team of the recently launched company speaks about…

0101.Today aims to help organizations create and organize their MarTech stack for an environment that…

0101.today will enable organisations to create and organise their MarTech stack and create data-based and…