Collecting first-party data is extremely important today. MarTeck Stack, today not just needs to create, refine and optimise our knowledge which helps deliver better customised experiences but also needs to be future proof. It needs to consider and be ready for the convergence data economy. Merging the first-party data with third-party data seamlessly and provide marketing insights that help optimise conversion.
We forecast MarTech and AdTech coming together to deliver better understanding, optimisations, and automation. This will demand a new perspective on DMP’s, audiences and Customer journeys. With UGC’s and social gaining much more importance and programmatic needing a newer definition, the MarTech needs to be future-ready. We understand building experience economies first hand. We guide companies in creating or re-orienting Martech stack with a futuristic orientation and plan its redundancies.