Collecting first-party data is extremely important today. MarTeck Stack, today not just needs to create, refine and optimise our knowledge which helps deliver better customised experiences but also needs to be future proof. It needs to consider and be ready for the convergence data economy. Merging the first-party data with third-party data seamlessly and provide marketing insights that help optimise conversion.

We forecast MarTech and AdTech coming together to deliver better understanding, optimisations, and automation. This will demand a new perspective on DMP’s, audiences and Customer journeys. With UGC’s and social gaining much more importance and programmatic needing a newer definition, the MarTech needs to be future-ready.  We understand building experience economies first hand. We guide companies in creating or re-orienting Martech stack with a futuristic orientation and plan its redundancies.

Martech Audit outcomes:

Are there any tech redundancies? If so, which tools should we keep and ditch?

Which tool enable us to activate data across marketing channels efficiently?

Can we capably implement real-time marketing with one or more solutions?

Do we have a centralized database that unifies customer data and insights?

Is it worth renewing contracts for a given tool based on the ROI generated it?

Which tools haven’t met our expectations to date based on needs/use cases?

What if the most effective Martech flow design – One that is integrated, cohesive and future-proof?

Know how we can help:

An e-commerce start-up

A B2B company with B2C aspiration

A e-commerce brand Improve efficiencies

A B2C company looking to set up their digital sales

Get measurable goals:

Reduced cost of messaging
Increased customer lifetime value
More engagement
Increase at the same spends