The consumer marketing landscape is undergoing a severe post-hype reset as the phrase “AI-powered” rapidly loses its commercial luster/ novelty. Much like the cyclical decay of previous marketing buzzwords such as “eco-friendly” and “crypto-ready”, the market has reached a tipping point of over-saturation. The indiscriminate rebranding of basic automation and simple rule-based logic as advanced artificial intelligence is triggering widespread AI fatigue. This skepticism is particularly pronounced among Gen Z and millennial cohorts, who are increasingly tuning out algorithmic marketing in favour of simpler, more direct brand communication.
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