Social – A tool for customer acquisition:
The concept of social customer acquisition is not just here to stay but it tipped to gain major momentum in the near future. Social customer acquisition is essentially the art of building and maintaining relationships to improve the traditional customer acquisition and retention processes. It’s not restricted to social media, but social media is certainly a good place to start.
Think of social media as the modern form of “word of mouth marketing”. People are talking about your brand on social media, whether you’re listening and engaging or not. But, it’s important to note, your customers really do want you to be listening. Today more than 70% of all customer expect customer service via Facebook alone, but only less than 10% of Indian brands provide it. The cost of not being involved with social media is rising every single day.
There is literally an endless list of social media platforms online. For starters we concentrate on the four most critical Twitter, Facebook, Instagram and LinkedIn