In recent years, artificial intelligence (AI) has become one of the most talked-about innovations in marketing, with promises of revolutionizing how businesses engage with customers and optimize their strategies. From chatbots that provide instant customer service to algorithms that predict buying behavior, AI is seen as the key to unlocking unprecedented efficiency and personalization. However, as AI continues to dominate conversations in boardrooms and marketing teams across India, it’s worth discussing—are we truly leveraging its full potential, or are we overestimating what AI can deliver?
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