The machine has no memory of your media plan. It remembers your reputation

For brands built on consistent reputation and earned trust, this exchange4media feature on AI search couldn’t be timelier. The article unpacks how large language models like ChatGPT, Perplexity, and Gemini are quietly rewriting the rules of brand discovery, prioritizing genuine authority over paid visibility. It features insights from Ajay Verma, Co-Founder and Managing Partner of 0101.Today, who explains why AI favors trust and relevance over scale, and why brands like Zoho and Zerodha consistently surface in AI-generated answers. A must-read for anyone thinking about what it really takes to stay visible in the age of AI search.